Books by Susan M. Weinschenk
language
English
review 1: This book contains the information from many different researches that shows:How People SeeHow People ReadHow People RememberHow People ThinkHow People Focus Their AttentionWhat Motivates PeoplePeople are Social AnimalsHow People FeelPeople Make MistakesHow People DecideIt's not ...
language
English
review 1: Written by a psychologist, this book offers some insight about the well-known principles behind persuasive web design (scarcity, concession, social validation...)The main focus is put on the psychological explanation of these concepts, and not that much on the examples of real we...
language
English
review 1: This is a book I wish I had been assigned to read in college, but was happy to have discovered on my own. Great insight into how to design for the way people read, process, search, and make decisions, both online and in stores. If you're designing for the web, this is a must rea...
language
English
review 1: Very easy reading material about the fascinating relationship between the different areas of the brain and their reactions to information presented in different ways, especially within a website environment. As both a web designer, as well as a lover of psychology, I found the pa...